Αγγλικά Αρχάριοι - Βιβλίο Μαθητή
3.2 Gadgets. 4.1 Communication. Επιστροφή στην αρχική σελίδα του μαθήματος
Lesson 3

Making an
advertisement

Project work - Make an advertisement

1. An electronics company has asked your class to redesign some of their advertisements to make them more interesting and attractive for young people. You must use the basic information about the items but write them to appeal to young readers/shoppers. You must decide which aspects of the product to include as you only have limited space.
2. Preparation
Work in groups of 4 and appoint an editor in each group. In your group choose some products and discuss the following questions to complete the chart. 		Εικόνα
NEW ADVERTISEMENT
What product?        
Who for?        
What style?        
What theme?        
What photos?        
What words?        
What colours?        
What font?        
Use your notes to guide you to make an ad for one of these products.
3. Research
Look for similar ads in newspapers and magazines, on television or on the Internet. What techniques do they use to make the product attractive?
List the techniques of persuasion and advertising used in the adverts. Which ads use the following:
               - music, humour, fame, guilt, stars, location, jingles, science
              - association of ideas; before and after, desires, needs.

4. The advertisement
Make your own advertisement using your notes and the findings from your research. When your advertisements are complete, decide as a class which is the most appealing.

5. Discuss with your partner the following question:
Are adverts on TV more successful than adverts in magazines and newspapers? Why? Why not?
Self-evaluation

Activity A - Comparing electrical goods

Find out if the following are TRUE or FALSE. Look at a prospectus from an electronics shop, or ask your friends for their opinions.

  TRUE FALSE
1. A DVD player can cost as much as an iPOD.    
2. A hard drive is bigger than a floppy.    
3. A computer keyboard is easier to use than a typewriter.    
4. A laptop is smaller than a notepad.    
5. The most expensive gadget is not always the best.    
6. Batteries in iPods last longer than batteries in mobiles.    
___/3 points  
Activity B

Write five new facts about electronic gadgets. Then ask your partner if he/she thinks your facts are true or not. Ask him/her why.
1. ................................................................................................
2. ................................................................................................
3. ................................................................................................
4. ................................................................................................
5. ................................................................................................
___/2.5 points  
Activity C

Complete the following conversation by choosing the correct phrase from the box.
Customer:
Sales Assistant:
Customer:
Sales Assistant:
Customer:
Sales Assistant:
Customer:
Sales Assistant:
Customer:
Sales Assistant:
 I would like to see one of those new iPods please.
______________________________________________
Not really, just one that isn't too expensive.
______________________________________________
Can you tell me something about it?
______________________________________________
Actually, I wanted something a bit better than that.
______________________________________________
Oh no, that's far too much. Maybe, I will leave it for a while.
______________________________________________
 - Okay, suit yourself. Bye.
- Oh, I see. Well, here's the cheapest model we have.
- How about this one? Only €350.
- Yes, sure. Any particular brand?
- Well, it plays music and that's about it.
___/2.5 points  
Self-evaluation

Activity D

Match the solution to the problem with the computer. Look at the drawings and the text and match the solutions to the problems. Add one more problem that can happen with a computer system and find the solution.
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Troubleshooting problems
1. The mouse doesn't move the cursor on the screen
2. When you type something, there is nothing on the screen.
3. You delete a file by mistake.
4. A message saying ‘System Error' appears on the screen.
5. The printer doesn't print the document.
6. The cursor suddenly stops moving.
7. You can't save anything on the floppy disc.
Troubleshooting solutions
A. There is a software problem. Press Ctrl+Alt+Delete then End the task to close the program. Then try to move the cursor.
B. Check that the keyboard cable is connected to the computer.
C. The disk might be full or damaged.
D. Double-click the recycle bin icon. Select the file. Click on Menu and then click restore.
E. You might have no paper, or the paper is stuck. Check the paper and then check the connection.
F. Check that the mouse is connected properly.
G. Turn off the computer and then turn it on again. If it still doesn't work, install the program all over again.
___/7 points  
Activity E

Complete the following questions with any suitable word or words from the Unit.
a. What is the ………………………… gadget you have at home?
b. Do you think a digital camera is ………………………… a camera with film?
c. Is the ………………………… gadget always the …………………………?
d. Your phone cost €35. Is that the ………………………… phone there is?
e. Which is …………………………; a CD or a DVD player?
Now tick how well you can do the following:
  With difficulty Quite well Easily
✓ I can read a text to select specific information
✓ I can listen to dialogues to recognise attitude
✓ I can take suggest and respond to ideas
✓ I can write a letter to complain about a faulty item